KEEP YOUR VIEWERS… don’t wave them away

When viewers stay engaged and watch your videos for longer periods of time, it signals that your content is interesting, valuable, and relevant to them. This, in turn, helps your channel in multiple ways:

1. Visibility and discoverability: YouTube's algorithm takes into account various factors, including audience retention, when recommending videos to users. Higher retention rates indicate that your content is engaging, which can lead to increased visibility on the platform. This means more people are likely to discover and watch your videos.

2. Audience growth: By consistently providing content that keeps viewers engaged, you are more likely to attract and retain subscribers. A loyal and growing subscriber base is essential for the long-term success of a YouTube channel.

3. Monetization opportunities: YouTube offers various ways to monetize your channel, such as ads, sponsorships, and merchandise. Higher retention rates increase the chances of generating ad revenue and attracting potential brand partnerships.

4. Community engagement: When viewers stay engaged and watch your videos for longer, they are more likely to become active participants in your channel's community. This can lead to increased interactions, comments, likes, and shares, fostering a sense of community and connection among your audience.

Retention on YouTube is a critical factor in building a successful channel. By creating compelling and valuable content that keeps viewers engaged, you increase your chances of gaining visibility, growing your audience, and unlocking monetization opportunities.

In short… don’t wave goodbye to your viewer. Tell them why they need to stay