Let your brand flourish on YouTube
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Tips & Treats

Why you should keep up with TRENDS on YouTube

Trending content on YouTube is exceptionally important for growth. If you keep these tips in mind, it will help you stay relevant:

1. Stay updated: Regularly check the YouTube trending page to see what videos are currently popular. This will give you an idea of the topics and content that are trending.

2. Analyse trends: Look for patterns in the trending videos. An easy example of this to keep an eye on movies and TV series. Pay attention to the type of content, video format, and themes that are consistently popular. This will help you understand what viewers are interested in.

3. Research popular topics: Use YouTube's search bar and explore related videos to find out what people are actively searching for. This will give you insights into the trending topics and keywords that you can incorporate into your content.

4. Be original: While it's important to follow trends, try to bring your unique perspective and creativity to your content. Stand out by adding your own twist or offering something different from what already exists.

5. Engage with the community: Participate in discussions, comment on trending videos, and collaborate with other creators. This will help you gain visibility and attract viewers who are interested in the trending content.

6. Optimize your content: Pay attention to SEO (Search Engine Optimization) techniques to ensure your videos are discoverable. Use relevant keywords, create compelling titles and thumbnails, and optimize your video descriptions and tags.

Remember, addressing trending content on YouTube requires a balance between following trends and staying true to your own style. By keeping up with what's popular and adding your unique touch, you can effectively engage with your audience and grow your channel.

Benjamin Bruton-Cox