Video resonates with customers for several reasons:

1. Visual and auditory appeal: Videos combine visuals, audio, and sometimes even text to create a multi-sensory experience. This engages customers on multiple levels, making the content more compelling and memorable. The combination of visuals and sound can evoke emotions, capture attention, and create a deeper connection with the audience.

2. Storytelling and narrative: Humans have a natural inclination towards storytelling. Videos provide a powerful medium for brands to tell their stories, communicate their values, and create a narrative around their products or services. Storytelling in videos helps customers connect with the brand on a deeper level, fostering emotional resonance and loyalty.

3. Demonstrating products or services: Videos allow brands to showcase their products or services in action. By visually demonstrating how a product works, its features, and benefits, customers can better understand and visualize its value. This demonstration builds trust and confidence in the brand, making it easier for customers to resonate with and consider the offering.

4. Relatability and human connection: Videos can humanize a brand by featuring real people, authentic stories, or relatable situations. By portraying real experiences, challenges, or successes, brands can establish a human connection with customers. This relatability creates empathy, trust, and a sense of familiarity, making it easier for customers to connect with and support the brand.

5. Entertainment and engagement: Videos have an inherent entertainment factor that captures attention and keeps viewers engaged. Whether through humor, creativity, or captivating storytelling, videos provide an enjoyable experience for customers. When customers are entertained and engaged, they are more likely to remember the brand and its message, leading to increased resonance and brand awareness.

6. Convenience and accessibility: Videos are easily accessible on various platforms and devices, making them convenient for customers to consume. With the prevalence of smartphones and social media, customers can watch videos anytime, anywhere. This accessibility allows brands to reach a wider audience and engage customers on their preferred channels, enhancing resonance and brand connection.

In summary, videos resonate with customers due to their visual and auditory appeal, storytelling capabilities, product demonstration potential, relatability, entertainment value, and convenient accessibility. By leveraging these elements effectively, brands can create videos that capture attention, evoke emotions, and establish a strong connection with customers, leading to increased resonance and positive brand perception.

Absolutely! It's fascinating to see how the landscape of video content has evolved over time. While promotional videos still have their place, editorial videos have become increasingly popular and effective in capturing viewers' attention. Editorial videos provide a unique opportunity to engage and inform audiences in a more authentic and relatable way.

Unlike traditional promotional videos that solely focus on showcasing products or services, editorial videos embrace storytelling and provide valuable insights, tips, or educational content. They often delve into the behind-the-scenes aspects, industry trends, or personal experiences that viewers can connect with on a deeper level.

Editorial videos offer a chance to showcase expertise, build trust, and establish a genuine connection with the audience. They can evoke emotions, spark conversations, and leave a lasting impression. By focusing on creating engaging and informative content, businesses can attract and retain a loyal audience who values their insights and expertise.

Moreover, editorial videos have the advantage of being highly shareable. People love sharing content that adds value, entertains, or educates, which can lead to organic growth and increased visibility for your brand or message.

So, while promotional videos still have their merits, editorial videos have breathed new life into the world of video content, allowing businesses and creators to connect with their audience in a more meaningful way.

Entertaining content has the power to become evergreen by capturing the interest and attention of a wide audience over a long period of time. When content is engaging, enjoyable, and creatively presented, it tends to resonate with people on a deeper level. Here are a few reasons why entertaining content can become evergreen:

1. Emotional connection: Entertaining content often elicits emotions such as laughter, joy, surprise, or even nostalgia. When people feel emotionally connected to something, they are more likely to remember and share it with others, which helps to keep it alive and relevant.

2. Timeless appeal: Evergreen content typically transcends specific trends, fads, or time periods. Entertaining content that remains relevant and enjoyable regardless of when it is consumed has a better chance of standing the test of time.

3. Shareability: People love to share content that makes them laugh, think, or feel good. Entertaining content tends to have a higher shareability factor, which means it can spread organically through social media, word-of-mouth, or other platforms. The more it gets shared, the more exposure and longevity it gains.

4. Broad audience appeal: Entertaining content often appeals to a wide range of people, regardless of demographics or interests. When content has mass appeal and can resonate with various audiences, it has a higher chance of remaining relevant and popular over an extended period.

5. Enduring enjoyment: Some forms of entertainment, like classic movies or timeless jokes, continue to bring joy and laughter to people even years after their initial release. Entertaining content that offers enduring enjoyment has the potential to stay evergreen by continuing to entertain and engage new generations.

Remember, creating entertaining content requires a good understanding of your target audience, being creative, and tapping into emotions that can create a lasting impact.

Editorial video content can certainly play a significant role in the future of promotion. Here are a few reasons why:

1. Engaging storytelling: Editorial video content focuses on storytelling, allowing brands to create compelling narratives that capture the attention of viewers. By presenting information or products in a more narrative-driven format, brands can create a deeper connection with their audience.

2. Authenticity and credibility: Editorial content often provides a more authentic and credible approach to promotion. By presenting information in an editorial style, brands can establish trust with their audience, as it feels less like a traditional advertisement and more like informative content.

3. Building a loyal audience: Editorial content has the potential to attract and retain a loyal audience. When viewers find value in the content beyond just promotional messages, they are more likely to subscribe, engage, and share the content with others. This can lead to increased brand loyalty and advocacy.

4. SEO benefits: Editorial video content can also have positive effects on search engine optimization (SEO). By creating informative and well-structured videos, brands can improve their visibility in search results, driving organic traffic to their channels and websites.

5. Adaptability across platforms: Editorial video content is versatile and can be adapted for various platforms and formats. Whether it's a longer-form video for YouTube or shorter snippets for social media, editorial content can be repurposed and optimised to reach a broader audience.

Be warned however, it's important to note that promotional strategies should be diverse and incorporate a range of content types, including editorial videos, as different audiences have different preferences. Additionally, the future of promotion will likely continue to evolve with advancements in technology and changes in consumer behaviour.

Engaging videos definitely matter, and it's not just about the view count. While view count can be an important metric to measure the reach of a video, engagement is what truly determines the success and impact of your video content. Here's why engaging videos should be a priority:

1. Capturing Attention: In today's fast-paced digital world, capturing and retaining viewers' attention is crucial. Engaging videos are more likely to hook viewers from the start and keep them watching until the end. This helps ensure that your message is effectively conveyed and resonates with your audience.

2. Building Trust and Connection: Engaging videos have the power to build trust and establish a genuine connection with your audience. When viewers find your content valuable, informative, or entertaining, they are more likely to trust your brand or message. This trust can lead to increased brand loyalty, customer retention, and positive word-of-mouth recommendations.

3. Encouraging Actions: Engaging videos can inspire viewers to take action, whether it's subscribing to a channel, sharing the video, visiting a website, making a purchase, or participating in a discussion. When viewers are emotionally invested and find value in your content, they are more likely to take the desired actions you intend.

4. Social Media Visibility: Engaging videos are highly shareable and have a higher likelihood of going viral. When viewers find your content interesting, entertaining, or informative, they are more inclined to share it with their friends, family, or colleagues. This increases the visibility and reach of your video, potentially attracting new viewers and expanding your audience.

5. Long-term Impact: Engaging videos have a lasting impact on your audience. When viewers are genuinely interested in your content, they are more likely to remember it, recall your brand, or revisit your channel for future videos. This long-term impact can contribute to brand recognition, authority, and sustained growth.

So, while view count does play a role, focusing on creating engaging videos that captivate, connect, and inspire your audience will ultimately yield more meaningful results for your brand or message.

Starting on YouTube can be a little intimidating, but it can also be an exciting and rewarding journey. Here are some thoughts to consider:

1. Everyone starts somewhere: Remember that even the most successful YouTubers began with their first video. It's normal to feel nervous, but don't let that fear hold you back. Embrace the learning process and know that with time and practice, you'll improve.

2. Find your passion: Choose a topic or niche that you genuinely enjoy and are knowledgeable about. When you're passionate about your content, it will shine through and make it easier to connect with your audience.

3. Start small: You don't need fancy equipment or a big budget to start on YouTube. Begin with what you have, such as a smartphone or basic camera, and gradually invest in better equipment as you grow. Focus on creating quality content rather than worrying about having the latest gear.

4. Be consistent: Consistency is key on YouTube. Try to establish a regular posting schedule that works for you and stick to it. This helps build anticipation among your audience and demonstrates your commitment to creating content.

5. Engage with your audience: Interact with your viewers by responding to comments, asking for feedback, and taking their suggestions into consideration. Building a community around your channel can be an incredibly rewarding experience and can help you grow.

6. Learn from others: Take the time to watch and learn from successful YouTubers in your niche. Pay attention to their content, presentation style, and engagement with their audience. While it's important to find your own unique voice, observing others can provide valuable insights and inspiration.

Remember, starting on YouTube is all about expressing yourself, sharing your passions, and connecting with others who have similar interests. Embrace the journey, be open to learning and improving, and most importantly, have fun with it!

When looking for an engaging video, there are several key things to consider. Here are a few:

1. Compelling content: The video should have interesting and relevant content that captures the viewer's attention right from the start. It could be something informative, entertaining, or emotionally appealing.

2. Visual appeal: High-quality visuals, such as clear and well-shot footage, attractive graphics, and appealing colors, can greatly enhance the video's engagement. The visual elements should be visually pleasing and support the overall message of the video.

3. Storytelling: A well-crafted narrative or storyline can make a video captivating. It can take the viewer on a journey, evoke emotions, or create suspense. A compelling story can keep the viewer hooked until the end.

4. Length and pacing: The video should be concise and to the point, avoiding unnecessary repetition or dragging on too long. It's important to maintain a good pacing throughout the video to keep the viewer engaged without overwhelming them.

5. Audio quality: Clear and balanced audio is crucial. Make sure the dialogue, background music, and sound effects are of good quality and appropriately mixed. Poor audio can be distracting and make it difficult for viewers to stay engaged.

6. Call-to-action: If the video intends to prompt viewers to take action, such as subscribing, liking, or visiting a website, a clear and compelling call-to-action should be included towards the end. This gives viewers a clear direction on what to do next.

Remember, creating an engaging video is about understanding your target audience and delivering content that resonates with them. Whether it's through captivating visuals, storytelling, or clear messaging, the goal is to keep the viewer interested, entertained, and informed.